Sebastian Professional Partners with Boiler Room to Celebrate Creators Shaping Culture Today
/PRNewswire/ -- The partnership connects two global brands rooted in creativity and cultural influence, with Boiler Room known for connecting local music...
The partnership launches with a co-branded social , first content series called "Centre Stage" which explores the intersection of music and hair artistry
NEW YORK, Nov. 4, 2026 /PRNewswire/ -- The partnership connects two global brands rooted in creativity and cultural influence, with Boiler Room known for connecting local music communities and club culture to audiences around the world, while Sebastian Professional has long celebrated personal identity, creative freedom, and boundary-pushing artistry within the professional hair industry. Together, they are creating a program that elevates creators across disciplines and celebrates the transformative power of self-expression.
To launch this partnership, Sebastian Professional and Boiler Room are releasing Centre Stage, a four-part social documentary series that explores the intersection between music and hair, showcasing how musicians and stylists come together to express individuality and shape culture with their cutting-edge styles.
Centre Stage spotlights international DJs and artists Princess Nokia, TiaCorine, Neggy Gemmy, and FIFI as they prepare for their Boiler Room performance with hair styling by Sebastian Professional brand ambassadors Shay Dempsey and Marylle Koken. Combining intimate salon footage with expressive live event coverage, the series explores the shared artistry between music and hair that connects performers and stylists as creators who live and breathe their craft, the visions behind the hair looks and the techniques and Sebastian Professional products used to create them.
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